Cognitive dissonance

A Theory of Cognitive Dissonance: Festinger, Leon - cognitive dissonance Cognitive dissonance theory in customer satisfaction suggests that after making a purchase, customers may feel uneasy if the product doesn't meet their cognitive dissonance It is not always easy to reduce dissonance Sometimes it mav be very difficult or even impossible to change behavior or opinions that are involved in dissonant

cognitive dissonance Cognitive dissonance is the mental discomfort experienced when a person holds conflicting beliefs or when newly acquired information contradicts