Brand Positioning Strategy for the Professional Services Industry

6 Build a brand positioning framework · Brand name: Start with the name of your brand or product · Target audience: Identify your core

A brand positioning strategy is the foundation of any successful brand The seven essential elements are: market category, target audience, USP,

brand positioning The most effective brand positioning involves creating a specific and unique place in the market that best reflects a company's unique selling proposition

positioning Memorable and engaging: The positioning strategy should be memorable and engaging, capturing the attention and interest of consumers It should use creative and